6 Reasons Small Businesses Should Make Graphic Design a Priority
All small business want to succeed. It is challenging to get noticed, especially when there is so much competition. Here are 6 reasons why you should make graphic design a priority.
- First impressions matter
- Design can tell a story
- Branding makes a company memorable
- Creativity can be a differentiator
- Good design converts
- Spending more up front saves time and money in the long run
You dress up for an important business meeting with someone new so you can make a good first impression. Think about the impression your business makes when potential customers are introduced to your business for the first time. Design can help make that first impression a good one!
People have very short attention spans and may not be patient enough to stick around. You want to make sure that they understand your products and services. With design, you can quickly share your business’ story!
Having a consistent look and feel for your brand adds value. Design can help people remember your brand and become loyal customers!
Customers have a lot of choices. If there is not much difference between the products they are considering, design and creativity can influence them to buy your products!
What do you want your potential customers to do? You want them to buy your products and services. You need a good call to action in your online store. Design can help them navigate your website easily and convert them into customers!
Think about this. If you don’t do it right the first time, then it will take more time and money to fix the problem. You will not grow your customer base as quickly as you want to. Using good design from the very beginning, and spending some money up front, is a wise investment. You could gain more customers and make more money right away!
Lange Art & Design can work with you to design websites, logos, and other printed and digital materials to give your small business a competitive edge!
Author: Annette M. Lange, website and graphic designer at Lange Art & Design