Challenge: The organization’s logo was 10 years’ old and not very scalable, making it difficult to use on its marketing materials. The small jpeg file for this logo had gotten stretched out of shape over time.
Solution: I designed a more professional and modern logo for this organization, but kept some of the elements from the original logo. The intertwining letters show that they are a community and the use of three monochromatic colors in the same color family as the old logo show that they are growing. We created a second variation of the logo with a blue background.
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