Logos

Brand Identity & Logo Design

People will notice your logo and brand before anything else. This will be their first impression of your business, and it should be a good experience.

Do You Need a New Logo?

I create logos for:

  1. New businesses
  2. Businesses that don’t have a logo
  3. Businesses that have a logo that really doesn’t represent their business and brand anymore
  4. Businesses who want their brand to have a fresher look


It is important to have a unique logo that is simple, memorable, timeless, and relevant. It provides instant recognition for your brand, company, or charity. However, a logo is only a small part of your brand identity. 

How Do You Develop a Brand Identity?

I work with my clients as a strategic partner to help them meet their business goals, so I ask a lot of questions and I listen. I want to understand their project and their business. I want to know about the lifestyle and behavior of their target market and their competitors in order to develop a visual identity system that communicates the values of the brand. The ultimate goal is to attract sales and increase the profitability of the business. There are several different elements and it is important to be consistent in using these elements. A Brand Identity Style Guide helps keep everything consistent.

Brand Identity Elements

  • Logo
  • Color Scheme or Palette
  • Typography
  • Iconography and Shapes
  • Image Styles
  • Textures and Patterns

Some Helpful Definitions

Brand – a perceived image and the subsequent emotional response to a company, its products, and services. It is also the promise that a company makes to its customers.

Brand Identity – all of the visual elements used to represent the company.

Brand style guidelines – used as a framework to ensure the brand’s image is cohesive and consistent with regard to the name, logo, tagline, color palette, image style, typography, textures, patterns, iconography, packaging, and collateral.

Logo – the central identificable visual element that helps customers discover, share, and remember the company’s brand. A logo needs to be simple, memorable, timeless, versatile, and appropriate in order to be effective. A logo is sometimes called a logotype or a trademark.