Creating a Website on Your Own
If you are considering creating your own business website, you may want to reconsider. You can take advantage of many different applications and platforms specifically created for non-programmers. However, it is not always the best option for you or your business. The disadvantages outweigh the advantages.
It may seem easy to buy a template and change a few of the photos and the content. Your website could wind up looking very generic unless you customize it. You may have no idea where to start. Your choice may not fit your business needs. If you are not computer-savvy, you may also cause yourself a lot of unnecessary stress. You need to understand how to obtain a domain name, choose a hosting provider, and set up a website. This can be mind-boggling, especially if you are not used to doing this type of work. Do you want a mediocre website or a great website?
Work with a Professional
I recommend working with a professional website and graphic designer, who can also develop your website. Creating a website takes time! You are better off hiring a specialist to create your site while you focus on running and growing your business. This decision will save you quite a bit of money in the long run, and you will get a great website that will work for you.
Hiring a web designer doesn’t mean that you will not be involved in the project. There are many things to consider when building a new website. Web designers ask a lot of questions about your business, your customers, your competition, and your business goals, and then put together a website design brief as part of the discovery process. When coming up with possible designs, they will use your logo and brand style guidelines as a starting point. They can also help you with the visual aspects of your brand or develop a new logo for your business if needed. Web designers have experience choosing colors, images, and typography which will capture the attention of your prospective customers. Another benefit of working with web designers is that they will make sure that your website is responsive and looks good on all types of devices. Generally, the client is responsible for the content, but they can provide some guidance as well.
Web designers will ask you how often you plan on updating your website and who will make the updates. It’s okay if you plan on updating the content yourself. After all, blogging is big these days, and being able to update your site with the latest news and your new products is a time-sensitive activity.
If you are not so good around computers, you can also elect to take a hands-off approach and let a web designer/developer update your site whenever needed, or perhaps on a regular schedule if that makes more sense. Web designers will take everything into consideration and choose a platform that will work best for your needs. They can also provide some basic training on how to update your new website so you will start off on the right foot. It is best to contact your web designer if you want to make a major change to your website design in the future.
Web designers may also provide some value-added items, such as incorporating some SEO items when building your website or giving you advice on some things you could do to bring your business closer to the top of internet searches.